This module covers a wide range of discovery activities that help you to understand the problem space before moving into solutions. Discovery activities rely on selecting methods, roles, participants and mindsets that can help you explore, understand and empathise.
[A diagram of a design challenge
Description automatically 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Before starting the discovery phase, ensure that you have established the following key elements:
<aside> ↩️
The previous Module 1: Planning can help you work through these steps
</aside>
Understanding the difference between qualitative and quantitative research methods is crucial for the Discovery phase.
“If you need to understand something, you need to use a qualitative method. If you need to measure something, you need a quantitative method. Often you’ll need both, but you can’t measure something you don’t understand.” ~ Erika Hall, Just Enough Research
Examples of qualitative and quantitative style research questions
<aside> 🛠
Planning tools can help structure your discovery activities and ensure you meet your objectives. The discovery activity matrix, available in the Discovery activities toolkit section, helps you to evaluate and select appropriate activities based on various criteria for your discovery phase research
</aside>